Vlog

I wanted to experiment with different medias and thought logging would be a good method of portraying my work. i recorded my day meeting my friend as an example and to play around with the software VideoPad

Lesson on target audiences

Audience Profiles

In today's lesson we looked at typical profiles of our target audience for magazines, focussing on demographic and psychographic profiles. Demographic profiles are quantifiable statistics of the population such as age, gender, job, location, status, education level and income. Psychographic profiles reflect the usual interests, opinions, activities, attitudes and values.

Looking at national readership serveys we learnt about the following social groups:
A- Upper middle class
B- Middle class
C1- Lower middle class
C2- Skilled working class
D- Working class
E- Lowest level class

We did comparisons of two magazines aimed at different audiences particularly on colour and language. I found teen magazines tend to use bright colours and casual language where as a magazine for older women use pale colours and better vocabulary, both being more sophisticated.

My First Post

This is my first blog using Blogger. I will be using this for my media studies coursework in A Level class.