In today's lesson we looked at heat magazine which is a weekly magazine based on celebrity gossip. The magazine focuses on the lives of celebrities, usually women, and exploit their privacy. They will present women as an object to men or a negative light to entertain their target audience. The target audience is mainly women aged 18-35 because women this age are usually interested in celebrity gossip.
They use techniques to attract their target audience. Heat magazine uses bright, primary colours to attract the eye of the reader. They also use a lot of secondary images to inform the reader of what is inside and attract audiences who have an interest in them. The images tend to have anchorage near to attract and engage the audience that links to the picture.
The mast head is big, bold and at the top of the magazine to is can be seen easily on the shelf. The font with the rounded letters is also appealing to the female side.
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