Commercial Media Structural Triangle

Most Media producers of magazines rely on advertising revenue as the majority of their profit. Some have subscriptions available which are a minor income. All magazines, including music, would not be able to continue without advertising.

There are three factors that make the business for Media Producers are advertisers, circulation and readership.
Advertisers- companies and features that advertise themselves in your magazine
Circulation- the number of copies distributed based on an average of each issue
Readership- an estimate of how many readers an issue has

Q is a leading music magazine with a circulation of 61,485. Their target audience is an average of 32 year old men in an ABC1 class, this means they would be in a good job so they can afford to pay for the magazine and high quality brands that may want to advertise inside. For this reason, Q's advertising prices are high, for example, it costs £10,072 for a full page FH display. Furthermore, they have a readership of 377,000 meaning a lot of people would be picking up and reading the magazine, this encourages companies to advertise and are prepared to pay their prices.