Audience Profiles
In today's lesson we looked at typical profiles of our target audience for magazines, focussing on demographic and psychographic profiles. Demographic profiles are quantifiable statistics of the population such as age, gender, job, location, status, education level and income. Psychographic profiles reflect the usual interests, opinions, activities, attitudes and values.
Looking at national readership serveys we learnt about the following social groups:
A- Upper middle class
B- Middle class
C1- Lower middle class
C2- Skilled working class
D- Working class
E- Lowest level class
We did comparisons of two magazines aimed at different audiences particularly on colour and language. I found teen magazines tend to use bright colours and casual language where as a magazine for older women use pale colours and better vocabulary, both being more sophisticated.
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